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cta
dangerous actions
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Pay extra attention to your buttons' copies.

Avoid generic out-of-context copies, like 'Yes' or 'No'.

Instead, use a sentence to communicate clearly the button's actions.

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The Gutenberg Principle

## What is The Gutenberg Principle or Z-pattern layout in UI design? The Gutenberg Principle (aka Z-Pattern Layout) states that users' eyes travel according to a Z-shaped path from the top-left area to the bottom-right area. ## How the Gutenberg Principle can help us It's a good practice to place your CTA at the end of this flow to lead users to take action.

cta
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ux-laws

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